Viewing Field Operation Analytics

Field analytics help you understand how your canvassing program is performing. Track progress toward goals, identify top volunteers, and optimize your strategy.

The Field Analytics dashboard with key performance metrics

What you'll learn

• Key field metrics to track

• Using reports to improve performance

• Setting and tracking goals

Accessing Field Analytics

Go to Field → Analytics to view your canvass performance dashboard.

Key Metrics

Volume Metrics

Metric

Definition

Target

Doors Attempted

Total doors knocked

Depends on universe size

Contacts Made

Doors with conversations

30-40% of attempts

IDs Collected

Voters with support recorded

80%+ of contacts

Unique Voters

Individual people reached

Track vs. win number

Efficiency Metrics

Metric

Definition

Benchmark

Contact Rate

Contacts ÷ Attempts

30-40%

Doors/Hour

Doors per volunteer hour

15-25 doors

ID Rate

IDs ÷ Contacts

80%+

Track volume, efficiency, and outcome metrics over time

Outcome Metrics

Metric

Definition

Support Rate

Percentage IDed as supporters (4-5)

Persuadable Rate

Percentage IDed as undecided (3)

Opposition Rate

Percentage IDed as opposed (1-2)

Compare Over Time

Use date filters to compare this week vs. last week, or this month vs. last month. Look for trends.

Report Types

Shift Report

Performance for a specific shift:

• Total doors and contacts

• Results by volunteer

• Support breakdown

Volunteer Report

Individual volunteer performance:

• Total shifts worked

• Doors knocked and contact rate

• Ranking vs. other volunteers

Turf Report

Coverage by territory:

• Percentage of turf contacted

• Support levels by area

• Remaining doors to contact

Trend Report

Performance over time:

• Weekly door count trends

• Contact rate changes

• Cumulative progress vs. goals

Using Analytics Strategically

Identify Top Performers

Recognize and learn from your best canvassers. What are they doing differently?

Find Problem Areas

Low contact rates might indicate:

• Wrong time of day for the area

• Apartment access issues

• Seasonal absences

Adjust Targeting

If certain universes have low support rates, consider re-targeting or deprioritizing.

Context Matters

Don't judge volunteers solely on numbers. New canvassers take time to improve. Difficult turfs have lower contact rates.

Track cumulative progress toward your canvassing goals over time

Next Steps

• Using AI Intelligence for Field Insights

• Tracking Progress on Dashboard

• Best Practices for Effective Canvassing