Understanding AI Intelligence

Pulsar's AI Intelligence system continuously analyzes your campaign data to surface insights, identify opportunities, and recommend strategic actions that help you win.

The AI Intelligence dashboard with prioritized insights and recommendations

What You'll Learn

• How AI Intelligence works in Pulsar

• Types of insights and recommendations

• How to use AI to improve campaign performance

• Understanding confidence levels and data sources

What is AI Intelligence?

The AI Intelligence system in Pulsar uses advanced machine learning to analyze your campaign data across all activities—contacts, canvassing, fundraising, communications—and generates actionable insights that would be impossible to discover manually.

Access AI Intelligence

Navigate to Intelligence in the sidebar to access your AI-powered campaign insights dashboard.

Types of AI Insights

Pulsar's AI generates several categories of insights:

Strategic Recommendations

High-level strategic advice based on your campaign's current state and goals. These might include suggestions to shift focus between voter contact methods, adjust your target universe, or optimize resource allocation.

Performance Alerts

Notifications when key metrics deviate from expected patterns. The AI detects anomalies like sudden drops in contact rates, unusual donation patterns, or underperforming turfs.

Opportunity Identification

The AI identifies untapped opportunities, such as high-potential voter segments you haven't contacted, optimal times for outreach, or donors likely to give again.

Trend Analysis

Week-over-week and month-over-month trend analysis showing how your campaign is progressing and predicting future trajectories.

AI insights organized by category: recommendations, alerts, opportunities, and trends

Understanding Confidence Levels

Each AI insight includes a confidence indicator:

Level

Meaning

Action

High

Strong data support, pattern is clear

Act on this insight

Medium

Good data support, some uncertainty

Consider carefully

Low

Limited data, exploratory insight

Monitor for more data

Data Sources

The AI analyzes data from across your campaign:

• Contact interactions - Calls, texts, canvass results

• Voter data - Demographics, voting history, scores

• Fundraising - Donation patterns, donor behavior

• Events - Attendance, RSVPs, engagement

• Communications - Email opens, SMS responses

• Field operations - Canvass coverage, volunteer activity

Pro Tip

The more complete your data, the better the AI insights. Make sure your team is logging all voter contacts and keeping records up to date.

Insight Categories

Insights are organized by campaign priority:

• Critical - Urgent items requiring immediate attention

• Important - Significant opportunities or issues

• Informational - Helpful context and trends

Acting on Insights

Each insight includes suggested actions. Click View Details to see:

• Detailed explanation of the insight

• Supporting data and metrics

• Recommended actions to take

• Related insights and context

Click View Details to see the full analysis and recommended actions

Next Steps

• How to Read AI Insights

• Using the AI Strategic Assistant

• Understanding Path to Victory Analysis