Viewing Outreach Analytics

Understanding email performance helps you improve future campaigns. Track opens, clicks, conversions, and engagement trends across all your outreach.

The analytics dashboard gives you a complete view of email performance

What you'll learn

• Key email metrics to track

• Analyzing campaign performance

• Using data to improve

Accessing Analytics

Go to Outreach → Analytics to view your email performance dashboard.

Key Metrics

Delivery Metrics

Metric

Definition

Benchmark

Delivered

Emails that reached inboxes

97%+

Bounced

Emails that failed

<3%

Spam Complaints

Marked as spam

<0.1%

Engagement Metrics

Metric

Definition

Benchmark

Open Rate

% who opened

20-30%

Click Rate

% who clicked a link

2-5%

Click-to-Open

Clicks ÷ Opens

10-15%

Unsubscribe Rate

% who unsubscribed

<0.5%

Compare your metrics against campaign email benchmarks

Conversion Metrics

Metric

Definition

Donations

$ raised from email links

Signups

Volunteer/event registrations

Conversion Rate

Conversions ÷ Clicks

Attribution Window

Pulsar attributes conversions within 7 days of an email click. Longer windows capture more but may over-credit.

Campaign Analysis

Click any campaign to see detailed performance:

• Timeline - Opens/clicks over time

• Link performance - Which links got clicks

• Device breakdown - Mobile vs. desktop

• Geographic data - Where opens came from

Improving Performance

Low Open Rate?

• Test different subject lines

• Optimize send time

• Clean your list of inactive addresses

• Check spam folder placement

Low Click Rate?

• Make CTAs more prominent

• Reduce email length

• Improve relevance with segmentation

• Test button vs. text links

High Unsubscribes?

• Reduce email frequency

• Improve targeting

• Set expectations at signup

• Offer frequency preferences

Drill into individual campaign performance for detailed insights

Next Steps

• How to Send an Email Campaign

• How to Build Audience Segments

• Email Best Practices