Getting Started with Outreach

Email remains one of the most powerful ways to communicate with supporters. Pulsar's Outreach tools help you send targeted, effective email campaigns that drive action.

The Outreach dashboard gives you a complete view of your email program

What you'll learn

• How email outreach works in Pulsar

• Setting up your email program

• Key features and capabilities

Why Email Outreach?

Email is essential for campaigns:

• Direct communication - Reach supporters in their inbox

• Cost-effective - Pennies per message vs. mail costs

• Measurable - Track opens, clicks, and conversions

• Scalable - Reach thousands instantly

• Actionable - Drive donations, RSVPs, and volunteer signups

Outreach Features

Email Campaigns

Send targeted messages to your supporters:

• Fundraising appeals

• Event invitations

• News and updates

• GOTV reminders

Templates

Build reusable email designs:

• Drag-and-drop editor

• Mobile-responsive layouts

• Brand customization

Audience Segments

Target the right people:

• Filter by support level, tags, location

• Dynamic segments that auto-update

• Suppression lists for exclusions

Analytics

Track campaign performance:

• Open and click rates

• Conversion tracking

• A/B testing results

Access all outreach features from the main navigation tabs

Start with Strategy

Before sending, define your email calendar. Plan regular communications so supporters know what to expect.

Getting Started

Verify Email Addresses

Go to Contacts and ensure supporters have valid email addresses.

Create Templates

Go to Outreach → Templates to build your email designs.

Build Segments

Go to Outreach → Segments to create targeted audiences.

Send Your First Campaign

Go to Outreach → Campaigns to create and send your first email.

Follow these four steps to launch your email program

Next Steps

• How to Create Email Templates

• How to Send an Email Campaign

• How to Build Audience Segments