Viewing Phone Bank Analytics

Phone bank analytics help you understand calling efficiency and optimize your program. Track calls made, contact rates, and voter identification progress.

The Phone Bank analytics dashboard tracks all your calling metrics

What you'll learn

• Key phone banking metrics

• Analyzing volunteer performance

• Improving calling efficiency

Accessing Analytics

Go to Phone Bank → Analytics to view your calling dashboard.

Key Metrics

Volume Metrics

Metric

Definition

Notes

Total Calls

All call attempts

Includes all outcomes

Contacts Made

Calls where you spoke to someone

Goal: talk to voters

Unique Voters

Individual people reached

Deduplicated count

Efficiency Metrics

Metric

Definition

Benchmark

Contact Rate

Contacts ÷ Total Calls

15-30%

ID Rate

IDs ÷ Contacts

70%+

Calls/Hour

Calls per volunteer hour

15-25

Track your metrics against industry benchmarks

Outcome Metrics

Metric

Definition

Support Rate

% IDed as supporters (4-5)

Undecided Rate

% IDed as undecided (3)

Opposition Rate

% IDed as opposed (1-2)

No Answer Rate

% of calls with no answer

Compare Sessions

Track how metrics change across different phone bank sessions to identify what's working.

Volunteer Performance

See how individual callers perform:

• Calls made - Volume

• Contact rate - Efficiency

• Average call length - Conversation quality

• Shift attendance - Reliability

Using Analytics to Improve

Low Contact Rate?

• Try different calling times (evenings often better)

• Check phone number quality

• Target voters more likely to answer

Low ID Rate?

• Review script - is the ask clear?

• Coach volunteers on asking ID questions

• Check for data entry issues

High No-Answer Rate?

• Try different days/times

• Consider SMS first to warm up contacts

• Flag bad numbers for removal

Track individual volunteer performance to identify coaching opportunities

Next Steps

• Getting Started with Phone Bank

• Using AI Intelligence for Insights

• Tracking Progress on Dashboard