Viewing Social Media Analytics
The Social Media Analytics dashboard gives you a unified view of your campaign's social presence across all connected platforms, helping you understand what content resonates with your audience.
Social Media Analytics overview with aggregate metrics across all platforms
What You'll Need
• At least one social media account connected
• Campaign Manager or higher permissions
Accessing Social Analytics
Navigate to Social
Go to Social Media in the sidebar, then click Analytics.
Overview Metrics
The overview panel shows aggregate metrics across all platforms:
Metric
Description
Total Followers
Combined follower count across all platforms
Follower Growth
Net new followers in selected time period
Total Engagement
Likes, comments, shares combined
Engagement Rate
Engagements divided by reach
Total Reach
Unique accounts that saw your content
Platform Breakdown
View by Platform
Click on any platform tab (Facebook, Instagram, Twitter) to see platform-specific metrics.
Compare Performance
The comparison view shows how each platform is performing relative to others, helping you focus your efforts.
Compare performance across platforms to focus your social media efforts
Content Performance
See which posts are driving the most engagement:
Top Posts
The Top Posts section shows your best-performing content ranked by engagement. Click any post to view detailed metrics.
Post Types Analysis
Understand which content formats work best:
• Photos vs. Videos vs. Links
• Long-form vs. short-form content
• Posts with vs. without images
Posting Time Analysis
See when your audience is most engaged to optimize your posting schedule.
Audience Insights
Understand who's following and engaging with your campaign:
• Demographics - Age, gender distribution
• Geography - Where followers are located
• Active hours - When your audience is online
• Interests - Topics your audience cares about
Pro Tip
Compare your social audience demographics to your voter target universe. High overlap suggests your social presence is reaching the right people.
Growth Trends
The growth chart shows how your social presence has evolved:
Select Time Range
Use the date picker to view trends over different periods—last 7 days, 30 days, 90 days, or custom ranges.
Identify Patterns
Look for spikes that correlate with campaign events, announcements, or news coverage.
Exporting Data
Export Report
Click Export to download analytics as CSV or PDF for reporting and presentations.
Growth trends show how your social presence correlates with campaign activity
Next Steps
• Understanding Sentiment Analysis
• Social Media AI Insights
• Connecting Social Media Accounts