Understanding Your Campaign Plan

Your Campaign Plan is the strategic nerve center of your campaign. It combines your win strategy, budget, milestones, and progress tracking into one unified view.

Your Campaign Plan dashboard - the strategic nerve center

What you'll learn

• How to access and navigate your Campaign Plan

• Understanding the main components and tabs

• How your plan connects to day-to-day activities

Accessing Your Campaign Plan

Navigate to Campaign Plan

Click Campaign Plan in the left sidebar. This opens your strategic planning dashboard.

Campaign Plan Components

Your Campaign Plan is organized into several key sections:

Progress Dashboard

The main view shows your overall campaign progress including:

• Win Number Progress - How close you are to your vote goal

• Fundraising Progress - Donations vs. budget target

• Volunteer Hours - Total engagement from your team

• Contacts Reached - Voters you've connected with

Win Strategy

Define your path to victory with:

• Target voter universes and demographics

• Key messaging and positioning

• Geographic focus areas

Navigate between Campaign Plan sections using tabs

Budget Manager

Track spending across categories:

• Staff and payroll

• Advertising and media

• Events and field operations

• Technology and tools

Milestones

Set and track key campaign dates:

• Filing deadlines

• Fundraising goals

• Voter contact targets

• Event schedules

Pro Tip

Review your Campaign Plan weekly to stay on track. The AI-powered insights will alert you if you're falling behind on key metrics.

The Pulsar Method Integration

Your Campaign Plan is built on the Pulsar Method - our proven framework for campaign success:

• Know Your Numbers - Calculate your win number and track progress

• Build Your Coalition - Identify and engage target voters

• Execute Consistently - Daily activities that move the needle

The Pulsar Method framework integrated into your plan

Next Steps

• How to Use the Win Strategy Editor

• How to Manage Your Campaign Budget

• How to Track Campaign Milestones