Using the Growth Timeline Chart

The Growth Timeline Chart visualizes your campaign's progress over time. See trends in contacts, donations, engagement, and more at a glance.

What you'll learn

• How to read the timeline chart

• Switching between metrics

• Using the chart for strategic decisions

Navigating the Chart

Find the Timeline

The Growth Timeline appears below the metrics grid on your dashboard. It shows a line chart with your selected metric over time.

Select a Metric

Use the dropdown to choose which metric to display:

• Total Contacts - Database growth

• Total Raised - Cumulative fundraising

• Supporter IDs - Identified supporters over time

• Volunteer Hours - Team engagement

• Doors Knocked - Field activity

Adjust Time Range

The chart respects your dashboard date filter. Change the date range to zoom in or out on different time periods.

Reading the Chart

Line Interpretation

• Upward slope - Growth/improvement

• Flat line - Stagnation (may need attention)

• Steep climb - Rapid growth (good momentum)

• Plateaus - Growth pause (analyze cause)

Hover for Details

Hover over any point on the chart to see:

• Exact date

• Precise value

• Change from previous point

Spot Correlations

Compare different metrics to find correlations. Does fundraising spike after events? Do contacts grow after canvass pushes?

Adding Context

Event Markers

Key campaign events appear as markers on the timeline:

• Campaign launch

• Major events

• Email campaigns sent

• Press coverage

These help you understand what drove metric changes.

Goal Lines

If you've set targets, they appear as horizontal lines showing:

• Your goal level

• How current trajectory compares

• Projected goal achievement date

Strategic Insights

Use the Growth Timeline to answer key questions:

• Are we building momentum? - Look for accelerating growth

• What activities drive results? - Compare events to metric changes

• When did things change? - Identify inflection points

• Will we hit our goals? - Project current trajectory forward

Don't Over-React to Daily Fluctuations

Some variation is normal. Focus on weekly and monthly trends rather than day-to-day changes.

Next Steps

• Understanding Dashboard Metrics

• Setting Milestones to Track

• Using AI Intelligence for Insights