Understanding the Pulsar Method

The Pulsar Method is our data-driven framework for winning campaigns. It combines voter targeting, message optimization, and resource allocation into a clear path to victory.

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The Three Pillars

1. Know Your Numbers

Every winning campaign starts with math. Pulsar calculates:

• Win Number - How many votes you need to win

• Voter Universe - Who can actually vote for you

• Base Voters - Supporters already on your side

• Persuadables - Undecided voters you can win

• GOTV Targets - Supporters who need mobilization

How We Calculate Your Win Number

Your win number = (Expected turnout × 50%) + 1. We use historical turnout data for similar elections in your district to estimate expected turnout.

2. Contact the Right People

Not all voters matter equally. The Pulsar Method prioritizes:

• High-propensity persuadables - Likely voters who are undecided

• Low-propensity supporters - Your supporters who might not vote

• Swing voters - Voters with mixed party history

Pulsar scores every voter in your database to help you focus your limited time and resources.

3. Multi-Channel Engagement

Voters need multiple touchpoints before they act. The Pulsar Method recommends a mix of:

• Door knocking - Highest impact, most personal

• Phone calls - Direct conversation at scale

• Text messages - Quick, high open rates

• Email - Detailed information, easy to share

• Social media - Broad reach, community building

Our AI recommends the optimal channel mix based on your resources and voter preferences.

The Victory Calculator

The Victory Calculator in your Campaign Plan shows:

• Your current projected vote total

• Gap to your win number

• What it will take to close the gap

As you contact voters and track results, the calculator updates in real-time.

Pro Tip: Update Weekly

Review your Victory Calculator weekly to ensure you're on track. If you're falling behind, the AI will suggest adjustments to your strategy.

Applying the Method

The Pulsar Method is built into everything you do in Pulsar:

• Contacts - Automatically scored and prioritized

• Field Operations - Walk lists optimized for impact

• Outreach - Audience suggestions based on voter scores

• Intelligence - AI insights tied to your win number

Next Steps

• Explore your Campaign Plan

• Use the Win Strategy Editor

• See AI-powered insights